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Agenda

Wednesday, March 15, 2023 GMT

4:00 pm

Loyalty Connect: Kickoff

Welcome to Loyalty Connect 2023! To open the conference we’ll share some key information about the running of the event and give you a flavour of what’s in store for the rest of the day.

Fiona Stevens
4:05 pm

Keynote: Loyalty programs - why bother? - Adam Posner, CEO and Founder of The Point of Loyalty

Loyalty programs are a go-to strategy for many brands to retain their customers and grow their value over the longer term. Whether you have a loyalty program (and want to improve its value to your business and to your members) or you are thinking of a program (and you’re not sure if it’s worth investing in a program), in this session, loyalty expert Adam Posner, will be providing actionable insights on the following questions. 1. Do you really need a loyalty program? 2. Where’s the value to your business? and 3. How to make your loyalty program meaningful and desirable to your members - the six currencies loyalty program members care about

Adam Posner
4:50 pm

Recession-proofing with retention: mastering loyalty to weather the economic downturn - LoyaltyLion

An effective customer retention strategy is essential for any brand that wants to be successful in 2023. Join this session to learn how a solid retention strategy can help your brand endure the tough economic climate, why your existing customers are the biggest key to growth right now and tactics you can use right now to retain your existing customer base.

Ben Pointing
5:10 pm

Roundtable: How to shape your post-purchase experience to drive brand loyalty - featuring LoyaltyLion, Recharge, Okendo and ShipBob

The post-purchase experience you offer plays a huge role in whether or not you’ll see your customers again, so how does yours stack up? In this roundtable we’re joined by ecommerce experts to explore exactly what makes customers keep coming back after they’ve purchased, and how you can level up your post-purchase game to win more repeat business.

Chris Burr
5:40 pm

Brand spotlight: How Hat Heaven achieved 4x more spending from loyalty members than non-members

Come and see what serious success looks like as we dive into Hat Heaven’s booming loyalty program! Ecommerce agency, Roswell NYC, will be joined by the brand themselves to discuss the ins and outs of their loyalty program and how they turned their retention strategy into a revenue stream.

Hannah Morris
6:00 pm

How to build a loyal customer base through lifecycle marketing - Klaviyo

According to Klaviyo data, post-purchase emails see open rates that are almost 17% higher than the average email automation. Learn how to acquire new customers and win back disengaged customers by leveraging omnichannel marketing that engages at every stage of their customer journey.

Alex McPeak
6:20 pm

How to drive customer retention through CX - Gorgias

Ecommerce businesses pour time and money into attracting prospects with the hope of turning them into new customers. But as acquisition costs skyrocket, attracting new customers will quickly eat through your budget — especially if you can’t keep them around. In this session, you’ll learn why customer retention is the solution you’ve been looking for. We’re going to show you how to calculate your customer retention rate and share ways to improve your customer retention rate and reduce churn.

Erin Watt
6:40 pm

How to build brand loyalty with a best-in-class tech stack

An effective way to drive brand loyalty while also delivering a personalized customer experience is to connect all the tools in your tech stack. By doing this you can create a full data picture of each and every customer, which in turn allows you to make them feel valued and seen. Join this session to discover what you can achieve when using Gorgias, Klaviyo and LoyaltyLion together.

7:10 pm

Brand spotlight: How Primal Kitchen increased loyalty purchase revenue by 71%

Join us for the second brand spotlight of the day where we’ll find out from Primal Kitchen and their agency, Chelsea & Rachel Co., exactly how they have achieved their phenomenal program performance. Their loyalty program buy-in is up there with the strongest we’ve ever seen, and as a result they have: Iincreased loyalty purchase revenue by 71%, increased purchasing loyalty program members by 240% in 16 months and doubled the number of monthly referrals. Trust us, you don’t want to miss this.

Halli Rainer
7:25 pm

Loyalty 101: Your loyalty and retention troubleshooting AMA - LoyaltyLion

Roll up, roll up! Bring your retention riddles and customer loyalty conundrums to our team of experts in this troubleshooting Ask Me Anything session. Tell us about the problems you're currently facing and we'll make sure you leave with some solid, actionable advice.

Katie Kopchik
7:50 pm

Thank you and goodbye

We hate goodbyes, but we’re certain that we’re going to be wrapping up a really memorable event. Stick around as we draw a close to Loyalty Connect 2023 together.

Fiona Stevens
Watch on-demand

Location

Virtual event

Email

Contact us: marketing@loyaltylion.com

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Loyalty Connect is focused on equipping you with the tactics needed to master your customer retention strategy with confidence and clarity.

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